• Reliance Jio Marketing Strategy And Case Study
• Reliance Jio Cisco Case Study
• Reliance Jio Revolutionizing Indian Telecom Case Study

Business Strategy Model Of Reliance Jio:It is said that, almost 80 percent of Indian population has experienced Reliance Jio’s network services within months of its inception. It quickly became a household name in India. Few industry insiders argue that – Reliance brand popularity over years on other sectors helped Jio to gain quick momentum in the telecom sector. But, personally, I disagree with it. I agree to certain extent about the brand popularity that Reliance carried, but, I strongly feel – it is the business strategy model for creating another remarkable service that worked out for Reliance. Reliance Chairman Mukesh Ambani’s idea of Jio is a one of the best business strategy examples for the business students to study across the world. Logo of Reliance JioThis case study is about how Reliance Jio Infocomm Limited (Jio), who, after a very delayed entry into the telecom network market, grew to become one of the leading telecom networks in India beating more than a decade old big players like Airtel, Idea, Vodafone, Aircel etc.

Reliance Jio has acquired a large market share and achieved numbers that normally took the competition over a decade to achieve using its unique business strategy model. It is India’s only network which is solely 4G.Reliance Jio knew the fact very well that, to acquire a huge customer base who are already customers to other big players, they got to offer something that the customers are in badly need for. After a thorough research, the Reliance Jio team could have arrived at the conclusion that, in this information era, where information is scattered all over the internet, people are looking for cheaper means to access internet.

India is one of the biggest mobile markets in the world. India has close to billion mobile subscriber due to which Indian mobile industry is one of the fastest growing industry in the world. After China India is the second largest market for mobile service providers. Reliance Jio: Reliance Jio Infocomm Limited is.

The team also understood that, customers have become more obsessed with the data usage (internet access) over mobile phones for which they were paying the network providers in terms of Giga Bytes(GBs) used. So, the only way, Reliance Jio could lure customers of other service providers towards Reliance Jio was by providing free data usage for customers for several months – a business strategy model that scripted success for Reliance again.The unique selling point ( or the USP ) that Jio used to acquire customers is by offering free services to its customers. The company adopted a predatory pricing strategy (Predatory pricing strategy – also called as under cutting strategy – is an example of business strategy model in which a product or service is set at a very low price with the core intention of driving competitors out of the market space or creating strong barriers to entry for potential new and emerging competitors) to enter the competitive Indian telecom market and offered free voice, data, and message services as its “Welcome Offer” from September 5, 2016, to up to December 31, 2016. The offer was later extended up to March 31, 2017, as the “Happy New Year Offer”.Reliance’s business strategy model created a disruption of competition in the Indian telecom sector and major competitors like Airtel, Idea, Vodafone, Aircel started to loose customers. The competitors were forced to resort to lowering their tariffs with an intention to retain customers from migrating to Reliance Jio. Intense competition in India’s telecom market has hurt service provider Aircel as they lost customers quickly, faced partial network shutdowns and suffered massive cash crunch which forced them to file for bankruptcy.The crucial challenge for Reliance was to hold on to Jio’s subscribers even after the free offers expired which they successfully managed. The company commercially launched its services on 5 September 2016.

Reliance Jio Marketing Strategy And Case Study

Within the first month of its launch, Jio announced that it had acquired 16 million subscribers. This is the world’s fastest ramp-up by any mobile network operator. Within 83 days of its launch, Jio crossed 50 million subscriber mark, subsequently crossing 100 million subscribers on 22 February 2017. By October 2017 it had about 130 million subscribers.Today, after the entry of Reliance Jio into the telecom market, we can notice a large number of people having unlimited access to internet at a very cheap subscription price. All thanks to Reliance Jio. To be honest, even I am one of the indirect beneficiary of Reliance’s business strategy model.

Because, though, I have not used Reliance Jio, after the entry of Reliance Jio, my service provider poured in enough data to my account, more than what I actually needed. That is the reason I told you I am an indirect beneficiary. Like me, there are millions who indirectly got benefitted after the entry of Reliance Jio into the telecom market.

What can you learn from this Business Strategy Model?. Entering into a market that is already dominated by other big players and dominating it is not impossible if you have proper research based business strategy model. Customer retention is equally important as customer acquisition. Once customers are acquired, you got to plan further for customer retention. Customers are not married to your business to be committed to your business.

It is easy for customers to switch from one service provider to another if they find something better with others. Research for customer retention should be an ongoing process.If you find anything else that you can learn from the above case study, please do drop your comments below. Also, if you are running a business with a unique business strategy, then, do give me an opportunity to write about your business strategy that can set as an example for the rest of the world. Further Reading:. Subhash.K.U is India’s leading Business Explorer and highest paid Business Strategist. He is famously known for his business blog BusyMonk.com. He helps aspiring entrepreneurs and business owners to take their businesses to the next level through strategic business programs that he conducts throughout the world.

He loves speaking to business owners to learn and understand their successful business models and strategies as he strongly feels that there is no single fixed formula for every kind of business.

Reliance Jio Cisco Case Study

Jio Network 2.0 Automates at ScaleJio’s VisionIn 2016 Reliance Jio (Jio) embarked on a journey to enable the vision of Digital India for 1.3 billion Indians and to propel India into a global leadership role in the digital economy. Today Jio is the only operator to deploy pan-India 4G only network and has created a strong data network with infrastructure and backhaul for offering wireless services for consumers, businesses, IoT devices and other digital solutions allowing further data consumption on the network. It has the widest 4G reach in the industry having over 80% share of the overall industry data capacity. Moving forward, Jio continues to make progress for delivering Enterprise, SMB and IoT offerings.Jio-Scale: The world’s largest All-IP Network Powered by CiscoThe world’s largest all-IP network of Jio is powered by Cisco (See figure 1).

Over the past year the network has scaled to 2.5 exabytes, nearly doubling over the period, and by the end of 2018 it will have scaled to 6.5Exb with more than 250,000 Cisco routers. With this expansion Jio will cover 99% of India’s population leveraging Cisco’s network platform and automation.Jio and Cisco’s strategic partnership scales across multiple technology areas including IP/MPLS, data center, integrated mobile core, service provider Wi-Fi, contact center, security and enterprise IT.Jio Automate Initiative leverages Cisco Network Automation PlatformTo deploy, scale, and manage a network the size of Jio’s required a lot of effort and automation. Thus, the Jio Automate initiative was the pivotal linchpin in the launch of services for the network. Leveraging all the key attributes - Agility, Consistency, Accuracy, Scale, Metric Visibility the whole infrastructure was built at light speed resulting a faster time-to-market onboarding 160 Million Subscribers and managing a traffic of more than 2.5 exabytes.Cisco and Reliance continuously innovate and the barometer for the innovation is through the “Jio Automation Index” – which looks at:1. Build Scale per day2.

Reliance Jio Revolutionizing Indian Telecom Case Study

Peak Network Utilization per day3. Velocity of Service Provisioning4. Proactive Problem Management5.

Software Image upgrades achieved per dayThe Jio Automation Index helps Cisco and Jio to raise the bar of innovation and automation. Jio 2.0 Network Architecture Powered by CiscoJio-ed “Know Your Customer”, SIM activation in minutesIn early 2017, Reliance JIO Chairman and Managing Director Mukesh Ambani shocked the India mobile market by announcing a completely new process for mobile SIM activation for Jio customers. Whereas SIM activation previously took 3-5 days, he announced that SIM activation would now be done instantly or within 15 minutes after customers got a JIO Welcome Offer SIM. This process is known as JIO eKYC SIM activation and will be done using the Aadhaar Card.Aadhaar card digital data document verification (like fingerprint/ Retina verification) will be done at JIO stores.

This is yet another Jio first for reducing the time to onboard a customer to the network — at Jio-speed.Future co-innovation on mobile video edgeJio is the number #1 provider of video services pan-India. Jio and Cisco have been co-developing the mobile video edge solution with the goal of delivering the best mobile video experience from the cloud to their customers. Together we designed the mobile edge solution using Control and User Plane Separation (CUPS), as defined in 3GPP standards R14 and expanded in 5G standards, to build an edge anchor, at which a Content Delivery Network (CDN) cache could be deployed (See figure 2).